BBNaija star, Kiddwaya has shared his profound goal: safeguarding Afrobeats from cultural appropriation by what he referred to as “white culture vultures.”
He articulated his concern about the need to protect the Afrobeats genre from the dominance of white capitalists. He expressed this sentiment during an interview featured on MTV Base Africa’s program, Official Naija Top 10.
Evicted Big Brother Naija All Stars housemate and serial entrepreneur, Terseer Waya, aka Kiddwaya, has said his goal is to protect Afrobeats from white culture vultures.
Kidd, who is the son of billionaire businessman and socialite, Terry Waya, said the genre needs to be protected from white capitalists’ dominance.
He spoke in the interview segment of MTV Base Africa’s programme, Official Naija Top 10.
He said, “I want us [Nigerians] to really be able to maintain our grip on afrobeats. Because I fear that we do all these hard works; the music and it [the masters] will be completely owned by the white person.
“I feel like we need to do more to own our stuff. So, my goal is to promote afrobeats music outside of the country and bring in the right partners so that the ownership is shared. Because there are some vultures out there who just want to come and take everything; they own the artists, they own the labels, they own everything.
“One of my biggest fears is Nigeria losing its identity. What does a Nigerian look like? Yes, they put on agbada. But the younger Nigerian looks American. We are losing it. We need to be mindful of that.”